Design leader creating fanatical digital experiences.

Design has always been a constant in my life. A lot of my childhood upbringing was spent roaming my father's art studio, it was in this environment that I discovered my passion for design.

I pursued a job in advertising after getting a diploma in Creative Advertising but ultimately decided to pivot and go back to school for Classic Art and Design Fundamentals. In that first month, I won a class design contest and knew I had made the right choice.

Halfway through the first semester, I got a once in a lifetime opportunity to learn web design. The internet was still young and was moving so fast there weren't any academic curriculums that could teach it. This opportunity took me to California where I ended up spending two years as an unpaid intern. I joined a small firm of only one designer and one developer. When I began, I was an aspiring graphic designer, but when I left, I had learned the art of web design as well as front-end development.

Fast forward, I now have 15 years of design experience and a proven track record of leading both design-centric as well as cross-functional teams. Through my career experiences, I have market insight into both B2B and B2C industries including Sports, Entertainment, Fin Tech, Healthcare and Ad Tech.

I’ve worked with an incredible range of clients in my career so far including Pixar, Lauren Powell Jobs, National Hockey League and Maple Leaf Sports and Entertainment to name a few.

When I'm not designing, you can find me mentoring the next generation of designers on ADPlist, hanging with the fam, or hitting the slopes.

Podcast Feature - Time on the Clock

This week step onto the digital playing field with Jon Wolf, the Mobile Team Lead at MLSE Digital Labs, as he shares his playbook for crafting cutting-edge sports apps. In this episode, Jon takes us behind the scenes of his role overseeing the product strategy, design, and development of a suite of apps for iconic teams like the Toronto Maple Leafs, Toronto Raptors, and Toronto FC.

From navigating the dynamic landscape of sports business to harnessing the power of user feedback and data analytics, Jon dives into the strategies that drive innovation and excellence in app development. Learn how he balances aesthetic appeal with functional utility, tailoring designs to reflect the unique brand identities and fan cultures of each team. But it's not just about the numbers—Jon shares how these apps foster deeper connections between fans and teams, creating immersive experiences that extend far beyond game days.

Explore the features and initiatives driving fan interaction, user-generated content, and community participation, all while tracking engagement metrics to inform ongoing development and marketing efforts. Whether you're a die-hard fan or a business enthusiast, this episode offers valuable insights into the game-changing innovations shaping the future of sports app development.